Oceomics

I built the OCEOMICS identity from the ground up, designing the main logo, submark and icon system around the connection between ocean biodiversity, computational science and biotechnology.

I defined the colour palette, typography, visual language and usage rules, bringing them together in a comprehensive brand guidelines document that enables the consortium to communicate with clarity and consistency.

I translated the identity into a practical system of templates and communication assets for presentations, reports, social media, web content and project dissemination.

I also manage the project’s social media channels, creating its content and analysing performance to refine the editorial strategy while maintaining a consistent identity across formats, partners and audiences.

The impact of this work can be seen in its day-to-day use: helping partners communicate more efficiently, strengthening the project’s public presence and supporting sustained engagement over time. These figures capture the reach and continuity achieved so far.